Strategi Marketing Halal Dalam Meningkatkan Jumlah Wajib Zakat Di LAZNAS LMI Cabang Bangkalan

Abstract

The implementation of the halal marketing strategy at LAZNAS LMI Bangkalan Branch is an effort to attract muzakki to distribute their zakat through LMI considering that every Muslim has an obligation to pay zakat and how important zakat funds are to help people be free from precarious life problems. The purpose of this writing is to explain how the halal marketing strategy is to increase the number of zakat payers at LAZNAS LMI Bangkalan Branch and the factors that influence the success of the halal marketing strategy in an effort to increase the number of zakat payers at LAZNAS LMI Bangkalan Branch. This writing design uses qualitative writing with a field research approach (field research) which is the main source obtained by direct writing. The subject of writing is the leadership and employees of LAZNAS LMI Bangkalan Branch, the data collection method is by means of in-depth interviews with primary sources, the data analysis uses descriptive qualitative. The results of the writing show that the implementation of the halal marketing strategy in increasing the number of obligatory zakat at LAZNAS LMI Bangkalan Branch has been carried out well, LAZNAS LMI Bangkalan Branch has implemented and emulated the nature of Rasulullah SAW and provided the best service to muzakki or donors so as to gain the trust of muzakki and this has increase the number of obligatory zakat at LAZNAS LMI Bangkalan Branch gradually. The success in implementing the halal marketing strategy has several supporting factors, namely the existence of strategic institutions, IT systems that are increasingly sophisticated in financial administration, the network to agencies is quite extensive and the facilities available at institutions are also important factors in the success of a halal marketing strategy that is implemented in an effort to increase the amount of obligatory zakat.